The problem nobody talks about
Data you can't trust
GA4 says 200 purchases. Google Ads says 340. Your actual orders? 180. Which number do you optimize against?
You might already be non-compliant
Customer emails leaking into analytics. Tags firing before consent. GDPR fines start at 4% of revenue — and most teams don't know they're exposed until it's too late.
Marketing blames dev
"The tracking broke after the last deploy." Dev says it wasn't their code. Marketing can't prove it. Nobody fixes it.
Container bloat
47 tags. 12 are paused. 6 fire on every page. Nobody remembers why half of them exist.
See What's Wrong in Seconds
Install the free Chrome extension. Click one button. Know instantly if your tracking has problems.
Find inflated conversion numbers
Spot tags firing multiple times on the same event — the #1 cause of wrong revenue data.
Know you're not leaking customer data
Detects email addresses, phone numbers, and names being sent to analytics platforms.
Verify your consent banner actually works
Checks if GTM actually reads consent signals — or just shows a banner that changes nothing.
Find the dead weight slowing your site
Identifies paused tags, competing tag managers, and excessive scripts hurting your page speed.
Know if your next deploy will break tracking
Validates your data layer for issues that cause tracking to silently fail after code changes.
Find revenue you're not tracking
Checks for missing analytics and conversion tags on the pages where they matter most.
See your biggest issues for free. Enter your email for the full picture — or let us fix everything for you.
Install GTM Auditor — FreeAvailable on the Chrome Web Store. Works on any site with GTM installed.
How it works
Score
Take the free GTM Health Scorecard below. 12 questions, 3 minutes, instant results with a category breakdown.
Audit
If your score is low, submit your URL for a free personal Loom video walkthrough — or go straight to a full written audit report.
Fix
Know what to fix first — or hand it off entirely and we'll make it work.
GTM Health Scorecard
12 questions. 3 minutes. Find out exactly where your tracking is leaking conversions, misfiring tags, or failing compliance.
Your results are ready
Enter your email to see your GTM Health Score, the issues we found, and a personalized action plan.
No spam. Unsubscribe anytime.
Services
GTM Audit Report
$497
Find out exactly what's broken, what it's costing you, and what to fix first.
Done-for-You Setup
$1,500–$2,500
Hand off the tracking chaos. We'll rebuild it so it works — and stays working.
Monthly Retainer
$500–$800/mo
Never discover your tracking broke two weeks after the fact.
Frequently asked questions
What does a GTM audit include?
You'll know exactly what's broken, what it's costing you, and what to fix first. The audit covers tag quality, duplicate detection, conversion tracking, data layer integrity, consent compliance, and privacy risks. You get a written report with a prioritized action plan and a 30-minute walkthrough.
How do I know if my GTM container is broken?
Common signs: GA4 and Google Ads showing different conversion numbers, tracking breaking after site deploys, duplicate events inflating data, or no one knowing which tags are active. Take the free scorecard above to get an instant assessment.
Can you fix GTM without access to my source code?
Yes. Almost everything is fixable inside GTM without touching your site's code. You install the GTM container snippet once, and from there all changes are made remotely — no developer bottleneck.
How long does a GTM setup take?
A full container restructure typically takes 1–2 weeks including data layer specification, GA4 event schema, conversion tracking, consent mode configuration, and QA across key page types.
Do you work with Shopify and WooCommerce?
Yes. GTM works on any platform that accepts a script tag — Shopify, WooCommerce, WordPress, Squarespace, Webflow, Wix, and custom builds. The data layer specification is customized to your platform.
What is Consent Mode and why should I care?
It controls whether your tracking respects cookie consent. Without it, you risk fines, platform bans, and losing access to Google's conversion modeling — which means worse ad performance. Most setups we audit have this misconfigured.
What is a data layer?
It's the bridge between your website and your tracking. Without it, tracking breaks every time your dev team deploys — and you don't find out until the data looks wrong.
Why me
I'm an engineering manager who specializes in Google Tag Manager. Most GTM consultants are marketers who learned to code a little — I'm the opposite. I speak both dev and marketing, which means your teams stop blaming each other and your tracking actually works.
You get custom feedback without the sales call. I record a personal Loom walking through your specific issues — it's faster, more detailed, and you can share it with your team.