What you get
- Full container review — every tag, trigger, and variable audited for quality, necessity, and correctness
- Duplicate tag detection — tags firing multiple times on the same event, inflating conversion counts
- Conversion tracking audit — are your key events tracked on checkout, order confirmation, and form submission pages?
- Data layer validation — malformed pushes, inconsistent naming, missing variables that break on deploys
- Consent Mode check — is your GTM container actually respecting your cookie consent banner?
- PII risk scan — email addresses, phone numbers, or names leaking into analytics tags
- Container bloat score — paused tags, orphaned triggers, tags that fire on every page but shouldn't
- Written report — every finding documented with severity, impact, and fix instructions
- Prioritized fix list — sorted by business impact with effort estimates
- 30-minute debrief — walk through the findings, answer questions, plan next steps
Who this is for
Marketing managers with low confidence in their tracking data — conversions don't match, reports conflict, and nobody can explain why.
Agency teams onboarding new clients — need a baseline audit before making changes to an inherited container.
E-commerce founders who suspect their ad spend is being wasted on inflated conversion data.
How it works
- Submit your site URL and biggest tracking concern
- I audit your live GTM container (takes 2–3 business days)
- You receive the written report with prioritized fixes
- We walk through findings in a 30-minute debrief
What happens after
You can fix the issues yourself using the report, or hand them off with a done-for-you GTM setup. Most audit clients choose to fix the critical issues themselves and bring us in for the structural work.
Not sure if you need an audit? Start with the free scorecard.
Free GTM Health Score Request an Audit