What you get
- Know the status of every tag — we review every tag, trigger, and variable for quality and necessity
- Find inflated conversion numbers — detect tags firing multiple times on the same event
- Verify revenue is actually being tracked — check that key conversion events fire on checkout, confirmation, and form pages
- Know if your next deploy will break tracking — validate data layer structure, naming, and variable dependencies
- Verify you're legally compliant — check if GTM actually respects your cookie consent banner
- Know customer data isn't leaking — scan for email, phone, and other PII being sent to analytics platforms
- Find the dead weight slowing your site — identify paused, orphaned, and unnecessary tags
- Get a document you can share — written report with every finding documented
- Know what to fix first — prioritized list sorted by business impact with effort estimates
- Walk through it with an expert — 30-minute debrief to discuss findings and plan next steps
Who this is for
Marketing managers with low confidence in their tracking data — conversions don't match, reports conflict, and nobody can explain why.
Agency teams onboarding new clients — need a baseline audit before making changes to an inherited container.
E-commerce founders who suspect their ad spend is being wasted on inflated conversion data.
How it works
- Submit your site URL and biggest tracking concern
- I audit your live GTM container (takes 2–3 business days)
- You receive the written report with prioritized fixes
- We walk through findings in a 30-minute debrief
What happens after
You can fix the issues yourself using the report, or hand them off with a done-for-you GTM setup. Most audit clients choose to fix the critical issues themselves and bring us in for the structural work.
Not sure if you need an audit? Start with the free scorecard.
Free GTM Health Score Request an Audit