What you get
- Container restructure — clean folder structure, consistent naming, dead tags removed
- Data layer specification — documented schema your dev team can implement without guessing
- GA4 event schema — standard and custom events configured to match your actual business goals
- Conversion tracking — Google Ads, Meta Pixel, and other platforms wired correctly with deduplication
- Consent Mode v2 configuration — tags respect user consent. Tested, not just "installed"
- Cross-domain tracking — if you have multiple domains, sessions don't break between them
- Preview mode QA — every tag tested across key page types (homepage, product, checkout, confirmation)
- 1-week post-launch monitoring — I watch for breakages after the go-live
Who this is for
E-commerce businesses launching or rebuilding their site — need tracking set up correctly from day one.
Marketing teams with a broken GTM container that's beyond patching — need a clean start with proper architecture.
Agencies handing off client setups — need a professional, documented container their clients can maintain.
How it works
- Kickoff call (30 min) — review your site, platforms, and tracking goals
- Data layer specification delivered — your dev team implements the spec
- GTM container built and configured (5–10 business days)
- QA walkthrough — preview mode testing across all key pages
- Go-live + 1 week monitoring
Why the price range?
$800 covers a straightforward setup — one domain, standard e-commerce events, basic consent mode.
$1,500 covers complex setups — multi-domain, custom data layer, multiple ad platforms, server-side tagging considerations, or migrating from a messy legacy container.
I'll scope your project before quoting. No surprises.