What you get each month
- Monthly container audit — catch new issues before they corrupt your data
- Up to 3 tag modifications — new events, trigger changes, variable updates
- Deploy monitoring — I check tracking after your site deploys so you don't find out two weeks later
- Breakage alerts — if something stops firing or starts double-firing, you hear about it fast
- Monthly summary report — what changed, what fired, what needs attention
- Priority response — urgent tracking issues get same-day attention
Who this is for
E-commerce businesses deploying frequently — every code push is a chance for tracking to break.
Agencies managing GTM for multiple clients — outsource the monitoring to someone who watches the data layer.
Marketing teams running active paid campaigns — bad tracking data means wasted ad spend, every day it's wrong.
Why ongoing monitoring?
A one-time GTM setup is only as good as the next site deploy. Development teams change CSS classes, move DOM elements, update checkout flows — and nobody tells the marketing team until the conversion data looks wrong two weeks later.
The retainer catches these breaks early. Most teams we work with had tracking issues they didn't know about for weeks or months.
Pricing
$300/month — one site, standard monitoring, 3 tag changes/month.
$500/month — multiple sites or high-frequency deploys, expanded monitoring, priority response.