What you get each month
- Catch problems before they corrupt your data — monthly container audit reviewing new and existing tags
- Keep tracking aligned with your changes — up to 3 tag additions or modifications per month
- Know immediately when something breaks — post-deploy monitoring so you don't find out two weeks later
- Fast alerts, not slow discoveries — breakage notifications so your team can act before data is lost
- A summary you can share with the team — monthly report covering what changed, what fired, what needs attention
- Urgent issues handled same-day — priority response when something critical breaks
Who this is for
E-commerce businesses deploying frequently — every code push is a chance for tracking to break.
Agencies managing GTM for multiple clients — outsource the monitoring to someone who watches the data layer.
Marketing teams running active paid campaigns — bad tracking data means wasted ad spend, every day it's wrong.
Why ongoing monitoring?
A one-time GTM setup is only as good as the next site deploy. Development teams change CSS classes, move DOM elements, update checkout flows — and nobody tells the marketing team until the conversion data looks wrong two weeks later.
The retainer catches these breaks early. Most teams we work with had tracking issues they didn't know about for weeks or months.
Pricing
$500/month — one site, standard monitoring, 3 tag changes/month.
$800/month — multiple sites or high-frequency deploys, expanded monitoring, priority response.